Customer service as a strategic tool amongst independent retail food chains in KwaZulu-Natal

Submitted in fulfillment of the requirements for the Degree of Doctor of Philosophy: Management Sciences (Marketing), Durban University of Technology, Durban, South Africa, 2017.

Author dc:creator

• Tlapana, Tshepo Peter

Contributors dc:contributor

• Govender, Jeevarathnam Parthasarathy

• Customer services--South Africa
• Food industry and trade--South Africa--Management
• Retail trade--Food--South Africa
• Consumer satisfaction--South Africa
• Retail trade--Customer services--South Africa

Language dc:language

en

Identifier

323423
https://doi.org/10.51415/10321/2611

OAI identifier oai:identifier

oai:openscholar.dut.ac.za:10321/2611