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CSUniversity San Bernardino
Consumers' attitudes toward advertising and purchase intentions regarding direct response advertisements in a multicultural market
Degree
thesis:*- Name thesis:degree_name
- Master of Arts in Interdisciplinary Studies
- Level thesis:degree_level
- Thesis
- Discipline thesis:degree_discipline
- Interdisciplinary Studies
- Year
- 1995
Author and committee
dc:creator, dc:contributor.*- Author dc:creator
-
- Edwards, Steven Marc
Subjects
dc:subject × 7Identifiers
dc:identifier.*- Repository record dc:identifier
- https://scholarworks.lib.csusb.edu/etd-project/1010
- OAI identifier oai:identifier
- oai:scholarworks.lib.csusb.edu:etd-project-2010