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Clemson University

CULTURAL VARIATION IN THE VISUAL ASPECTS OF TELEVISION COMMERCIALS: COMPARING THE USE AND EFFECT OF FIELD INFORMATION IN CHINESE AND US TELEVISION COMMERCIALS

Degree

thesis:*
Name thesis:degree_name
Master of Arts (MA)
Level thesis:degree_level
Thesis

Author and committee

dc:creator, dc:contributor.*
Author dc:creator
  • Liu, Jin
Contributors dc:contributor
  • Holmevik, Jan RuneRune
  • Haynes , Cynthia
  • Ding , Huiling

Subjects

dc:subject × 7

Identifiers

dc:identifier.*
Repository record dc:identifier
https://open.clemson.edu/all_theses/896
OAI identifier oai:identifier
oai:open.clemson.edu:all_theses-1896

Chain of custody

source
Harvested from
Clemson University
Base URL
open.clemson.edu/do/oai/
Last updated
2026-07-27
Source record
OAI-PMH GetRecord
citation

Liu, Jin. CULTURAL VARIATION IN THE VISUAL ASPECTS OF TELEVISION COMMERCIALS: COMPARING THE USE AND EFFECT OF FIELD INFORMATION IN CHINESE AND US TELEVISION COMMERCIALS. Thesis thesis, https://open.clemson.edu/all_theses/896