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Clemson University

Social Media as a Branding Tool in Heterogeneous Organizations: A Collective Case Study Approach

Degree

thesis:*
Name thesis:degree_name
Master of Arts (MA)
Level thesis:degree_level
Thesis

Author and committee

dc:creator, dc:contributor.*
Author dc:creator
  • Dunn, Heather
Contributors dc:contributor
  • Dr. Sean Williams
  • Dr. Jan Holmevik
  • Dr. Tharon Howard

Subjects

dc:subject × 3

Identifiers

dc:identifier.*
Repository record dc:identifier
https://open.clemson.edu/all_theses/773
OAI identifier oai:identifier
oai:open.clemson.edu:all_theses-1773

Chain of custody

source
Harvested from
Clemson University
Base URL
open.clemson.edu/do/oai/
Last updated
2026-07-27
Source record
OAI-PMH GetRecord
citation

Dunn, Heather. Social Media as a Branding Tool in Heterogeneous Organizations: A Collective Case Study Approach. Thesis thesis, https://open.clemson.edu/all_theses/773