Innovation and value creation in the fish and cut-flower export sectors in Uganda

This empirical study investigates the extent to which Ugandan fish and flower exporters are creating value and increasing their profitability through innovation activity and whether or not they are improving their ability to manage innovation projects effectively. It applied a mixed-methodological approach using a survey questionnaire and semistructured in-depth interviews administered on production, quality control, marketing and financial managers. It used primary and secondary data to develop financial models to estimate operating profits from different combinations of product, process and marketing innovations at industry and company levels. Empirical evidence shows that the lines of business that are associated with the highest profitability in one period change over time, thus confirming the need for and potential benefits to be gained from innovation.

Grantor dc:publisher.institution

School of Economics

Year dc:date.issued

2012

Author dc:creator

• Esemu, Timothy

Advisor dc:contributor.advisor

• Wood, Eric

Language dc:language.iso

eng

Handle dc:identifier.uri

http://hdl.handle.net/11427/11776

OAI identifier oai:identifier

oai:open.uct.ac.za:11427/11776