A Case Study Examining the Structure of the Event Process at California Polytechnic State University

<p>The purpose of this study was to examine the structure of the event process on Cal Poly’s campus. An intrinsic case study method was used, and data were collected and analyzed using triangulation from three sources of information: documents, interviews, and participation research. Overall, the structure of the event management process on campus was found to be stable, but could use improvement. Cal Poly should consider establishing a specific, designated organization that would help centralize the event management process at Cal Poly. This organization could be in charge of training and updating event managers, approving events, monitoring volume of events on campus at a specific time, holding event managers accountable to following policies, and maintaining a website that would act as a hub for all event-related materials.</p>

Name thesis:degree_name

MS in Agriculture - Recreation, Parks and Tourism Management

Year dc:date.available

2019

Author dc:creator

• Baker, Ryan R

Contributors dc:contributor

• Brian Greenwood

• Cal Poly
• special events
• campus events
• intrinsic case study
• event management
• event policies and procedures.
• Leisure Studies
• Recreation Business

Identifier

10.15368/theses.2019.76

OAI identifier oai:identifier

oai:digitalcommons.calpoly.edu:theses-3493