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Universidade Federal da Paraíba
Compra compulsiva: estudo de caso na turma de comportamento do consumidor UFPB-curso de Administração
Abstract
dc:description.abstractAnalyze the characteristics of compulsive buying behavior in students of two classes of consumer behavior discipline graduation in Management UFPB campu I, the year 2016 in shifts, day and night. Besides the theoretical framework on the subject, the monograph presents the results of an exploratory and descriptive study with a questionnaire applied in the classroom held with 44 students.
Degree
thesis:*- Grantor dc:publisher
- Universidade Federal da Paraíba
- Year dc:date.issued
- 2016
Author and committee
dc:creator, dc:contributor.*- Author dc:creator
-
- Tommasi, Maria do Carmo
Subjects
dc:subject × 3Rights
dc:rights- Statement dc:rights
-
- Acesso aberto
- Language dc:language
- por
Identifiers
dc:identifier.*- Repository record dc:identifier.uri
- https://repositorio.ufpb.br/jspui/handle/123456789/2014
- OAI identifier oai:identifier
- oai:repositorio.ufpb.br:123456789/2014