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University of Bradford
Marketing with specific reference to pricing and promotion in the carpet manufacturing industry. An assessment of attitudes towards the marketing concept by senior management and a report on marketing practices with specific reference to pricing and promotion.
Degree
thesis:*- Grantor dc:publisher.institution
- University of Bradford
- Year dc:date.issued
- 2011
Author and committee
dc:creator, dc:contributor.*- Author dc:creator
-
- Elsayed, Abdelwaheb M.
- Advisor dc:contributor.advisor
-
- Wills, Gordon
Subjects
dc:subject × 7Rights
dc:rights- Statement dc:rights
-
- <a rel="license" href="http://creativecommons.org/licenses/by-nc-nd/3.0/"><img alt="Creative Commons License" style="border-width:0" src="http://i.creativecommons.org/l/by-nc-nd/3.0/88x31.png" /></a><br />The University of Bradford theses are licenced under a <a rel="license" href="http://creativecommons.org/licenses/by-nc-nd/3.0/">Creative Commons Licence</a>.
- Language dc:language.iso
- en
Identifiers
dc:identifier.*- Handle dc:identifier.uri
- http://hdl.handle.net/10454/4935
- OAI identifier oai:identifier
- oai:bradscholars.brad.ac.uk:10454/4935