Chasing Flutie : a closer look into the impact of collegiate athletics on admissions.

As the cost of maintaining a competitive athletic program continues to rise, many are questioning the true benefit of these programs. For some universities, athletic expenditures have increased at a higher rate than its academic expenditures. This study examines the impact of athletic success on enrollment measures. Using admissions and sports data for a group of 355 universities over a span of 10 years, the study revealed that athletic success plays a marginal role in influencing admission measures. The advertising effect of athletic success is most pronounced in an increase in application with 4.8% increase in applications in the year following a football conference title. Despite a larger applicant pool, the quality of applications, measured by standardized test scores, experiences little change. Additionally, athletic success encourages local students to remain in their home state, but it does little expand the reach of the university.

Name thesis:degree_name

M.S.

Level thesis:degree_level

Masters

Grantor

Baylor University.

Year dc:date.issued

2017

Author dc:creator

• Woo, Kimberly G., 1995-

Advisor dc:contributor.advisor

• North, Charles Mark, 1964-

• Athletics.
• Admissions.
• Applications.
• College.

Statement dc:rights

• Baylor University works are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. Contact libraryquestions@baylor.edu for inquiries about permission.

Language dc:language.iso

en

Handle dc:identifier.uri

https://hdl.handle.net/2104/10087

OAI identifier oai:identifier

oai:baylor-ir.tdl.org:2104/10087