The development of a methodology for specifying optimal sales response models when the marketing decision variables exhibit carryover effects: an application of polynomial distributed lag estimation to marketing decision making

Paksoy, Christie H

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The development of a methodology for specifying optimal sales response models when the marketing decision variables exhibit carryover effects: an application of polynomial distributed lag estimation to marketing decision making

dc:creator Paksoy, Christie H

dc:date.issued1978

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Grantor dc:publisher: University of Alabama Libraries
Year dc:date.issued: 1978

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Author dc:creator: Paksoy, Christie H

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Language dc:language.iso: en_US, English

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Repository record dc:identifier.uri: https://ir.ua.edu/handle/123456789/13498
OAI record oai:identifier: https://ir-api.ua.edu/oai/request?verb=GetRecord&metadataPrefix=dim&identifier=oai%3Air.ua.edu%3A123456789%2F13498

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Paksoy, Christie H. The development of a methodology for specifying optimal sales response models when the marketing decision variables exhibit carryover effects: an application of polynomial distributed lag estimation to marketing decision making. University of Alabama Libraries, 1978. https://ir.ua.edu/handle/123456789/13498

The development of a methodology for specifying optimal sales response models when the marketing decision variables exhibit carryover effects: an application of polynomial distributed lag estimation to marketing decision making

Abstract

Degree

Author and committee

Subjects

Rights

Identifiers

Chain of custody

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