Online advertising for different socio-demographic customer segments, measuring advertising effectiveness for segments by gender, age, culture

Graßmann, Johannes

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RWTH Aachen University

Online advertising for different socio-demographic customer segments, measuring advertising effectiveness for segments by gender, age, culture

dc:creator Graßmann, Johannes

dc:date2011

Author and committee

dc:creator, dc:contributor.*

Author dc:creator: Graßmann, Johannes
Contributors dc:contributor: Brettel, Malte

Subjects

dc:subject × 1

info:eu-repo/classification/ddc/330

Rights

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Statement dc:rights: info:eu-repo/semantics/closedAccess
Language dc:language: eng

Identifiers

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Identifier: https://publications.rwth-aachen.de/search?p=id:%22RWTH-CONV-124340%22
OAI identifier oai:identifier: oai:publications.rwth-aachen.de:62842

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Harvested from: RWTH Aachen University
Base URL: publications.rwth-aachen.de/oai2d
Last updated: 2026-07-30
Source record: OAI-PMH GetRecord

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citation

Graßmann, Johannes. Online advertising for different socio-demographic customer segments, measuring advertising effectiveness for segments by gender, age, culture. 2011. https://publications.rwth-aachen.de/record/62842